Domus Financial

Overview
Domus Financial Corporation is an experienced real estate financing company based in Oakville Ontario who has been assisting clients for more than 3 decades in facilitating their mortgage borrowing requirements. As one of Ontario's most knowledgeable firms in the areas of mortgage financing, current market conditions and future market trends enables Domus to advise Borrowers, Lenders and Investors with regard to financing real estate transactions.

Challenge
The firm's corporate website functioned mostly as a online brochure for many years. The main concerns included:

Dated design
Confusing site navigational
Inability for staff to make live site updates
No online tools (mortgage calculators) available

Solution
Parador Interactive was engaged to help Domus transform its online presence and address key challenges in terms of effectively engaging potential customers to initiate contact for more informations. Discovery sessions with stakeholders were conducted to identify and document key features required to achieve online goals. Parador's custom built content management solution was implemented to empower multiple levels of content managers within Domus to make website updates. Multiple third-party Mortgage calculators were embedded into the new website design in order to maitain consitant Domus branding.

Results
Domus staff are now able to easily post their own content in real time
New site offers user friendly website navigation and wealth on online tools
Improved Organic Search Results inherent in Parador's Custom CMS platform

View website: www.domusfinancial.com